Marketing Solutions to the
gaming industry
If you’ve landed on this page the chances are you need help in growing your internet betting or gaming business. You may be struggling in a particular country, your casino may not be converting website visitors or your poker room lacks liquidity. It could be a variety of issues or maybe that you just need a better team or more effective leadership. CNA Executive Search recommend thier strategic partner in online gaming Salmon Consultancy Limited, to help you make the right decisions for your business
Strategic direction and implementation planning.
- Product design and features
- Brand repositioning
- Territory targeting
- Promotions and rake discounting
- Player rewards and VIP relationship management
- Using KPIs to control performance and incentivise management
Team recruitment and development.
- Setting up marketing and operational teams in new jurisdictions
- Developing marketers
Localization and Territory Management.
- Launching in new markets and languages
- Setting up satellite offices
Product planning.
- Managing poker room ecology
- Casino product selection and hold management
Operational management – short and long term.
- Turning around poor performance
Search Engine Marketing.
- Jon Salmon has access to the best SEO experts in the market
- Site redesign
- Link building
- PPC
Branding.
- Jon Salmon represents branding and advertising agencies that specialise in the gaming industry
- Using TV and printed media to build brand equity
- Taking the brand through to all consumer contact points
CRM.
- Improving conversion, retention and reactivation
- Outbound contact with player using Push?Chat and telephoning
- Using email more effectively
VIP Handling.
- So important but with so few industry experts, Jon Salmon has access to the gurus
- Setting up a VIP handling program
- Reward programs for high rollers and rakers
Media planning and buying.
- With the need for dot net advertising in some markets and the high cost of TV, Jon Salmon can give expert advice from Media planners who specialise in our industry
www.salmonconsultancy.com
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